CATALOG COVERS
When tasked with bringing a distinctive, local personality to seasonal catalog mass produced for businesses across the country, each cover became a canvas to inject humor, creativity, and visual energy into a piece landing in thousands of mailboxes.
I developed cohesive concepts combining product imagery, bold typography, and playful seasonal themes to build engaging, memorable covers that drove promotional results.
Flyers
Managing promotional flyers and marketing materials for seven distinct retail outlets required balancing individual store needs with overall brand consistency. I adapted every piece - from product promotions to seasonal events - to stay relevant to its specific local market.
I create versatile print assets for both customer-facing campaigns and B2B communications, including trade shows and vendor relationships. By prioritizing clear formatting and audience context, I deliver direct, practical designs that achieve both retail and corporate business goals.
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